Blog Series

The Wealthy Yogi provides financial and organizational business consulting and business financial education, advocating a mindful approach during the pursuit of strategic objectives.

The Project

The goal of this project was to create a series of blog articles that would generate more engagement on The Wealthy Yogi's website and social media. Our target audience was primarily entrepreneurs and business owners that were women or people of color.

During our brainstorming session, we decided to create a series featuring several of the most successful athletes, business people, and pop culture icons.

I then conducted research on each person we decided to feature and pulled out the information that would be most valuable to our readers. I did 100% of the research and writing.

The Results

These blogs generated significantly more engagement than previous work. They received widely positive feedback and helped drive leads to learn more about the consulting program. Blogs I wrote were then submitted to several publications. One was published in Forbes and another in Jet Magazine.

Click any of the photos to read the posts!