8 ½ x 11 Six-Panel Brochure
(To be mailed with sales letter and one of the three loose inserts)
COVER
VISUAL:
Pandora logo
HEADLINE:
Dial Into Your Company’s Biggest Fans
TESTIMONIAL:
“Pandora brings together the scale and targeting we need to grow our audience.”
-Kira Wampler, Chief Marketing Officer, Lyft
SUBHEADLINE:
Pandora Radio Advertising offers multi-media, cross-platform solutions that allow you to target your highest value customers and make your business a success.
FOOTNOTE:
advertising.pandora.com
PANEL #1
HEADLINE:
How You Can Take Your Business To 11
SUBHEADLINE:
The Proof is in The Data
VISUAL:
Marshall Guitar Amplifier Turned to 11.
COPY:
You may know Pandora Radio—we are a music streaming and automated music recommendation service with 83 million listeners. Our Music Genome Project works with users to create personalized radio stations they’ll love.
You may not know that our radio stations hold the perfect platform for you to connect your business with its most relevant customers. 95% of our active users listen to Pandora for free with ads every 3-4 songs. We reach listeners on mobile, web, tablet, in-car—whenever and wherever.
Beyond music, we connect listeners with great products and services. With over 1 billion daily data points, census-based and audience-based metrics, you can target your highest value customers, make every impression a smart one, and maximize your ROI.
FOOTNOTE:
advertising.pandora.com
PANEL #2
HEADLINE:
This Could Be Your Big Break to Cut Through the Clutter
IMAGE:
Pandora ad displayed on a tablet, PC and smartphone screen
COPY:
Today’s consumers are always connected and multitasking. Your challenge is to break through the noise and make more engaged connections. With audio, display, and video on web and mobile, our custom advertising options can help you succeed with everything from rich media experiences to direct response campaigns.
You can place ads within the native Pandora web application or Everywhere: across platforms on web, mobile, tablet, connected home, and connected car. All ads are vastly customizable.
Audio
Advertising options include standard audio ads. These are similar to traditional radio, but target the precise demographic(s) and location(s) your business is targeting.
Display
There is a wealth of display solutions. They include banners, billboards, countdown clocks, swipe/shake to reveal, tap to register, store locator and tap to call, among others. One of the most popular is the Audio + Tap to App Banner, which delivers an audio message while a direct link to your app or website appears on the user’s screen.
Video
To put things in motion and to deliver your message clearly, we offer full screen and overlay video ads. Just like the others, these ads can target the specific location(s) and demographic(s) you desire.
To see more examples in action, visit advertising.pandora.com/work/ and advertising.pandora.com/product-specs/.
FOOTNOTE:
advertising.pandora.com
Panel #3
HEADLINE:
Impress Your Audience
VISUAL:
Large Audience Cheering
COPY:
Creating memorable experiences with customers is one of the best ways to enhance your brand and boost business. Pandora provides unique opportunities with sponsorships, branded stations, and special events.
Native & Sponsorships
Sponsored Listening is Pandora’s newest reward-based advertising solution. Listeners are offered one hour of uninterrupted music, in exchange for interacting with your brand.
The Pandora One Trial Sponsorship allows one advertiser to provide listeners with a 7-day trial period of the Pandora One experience on Web, Mobile, and Tablet. Listeners who click on the traffic driving banners will enjoy the full Pandora One experience free of charge for a week.
Brand Stations
Pandora listeners frequently tune in to a variety of popular seasonal and evergreen genre stations. Advertisers can sponsor these to align with the seasonal or strategic goals of their campaign. Examples include Valentine’s Day, Cinco de Mayo, Graduation, Summer, Back to School, Halloween, End of Year, and Workout. We have years of experience helping brands curate the right listening experience to connect with your desired audience.
Experiential Events
Finally, you can hit the stage advertising with Pandora Presents. These are live events that bring together bands, brands, and fans. Stand up in front of the crowd and create real-world bonds with our listeners.
Visit advertising.pandora.com/work/ and advertising.pandora.com/product-specs/ to for more details and to see examples in action.
FOOTNOTE:
advertising.pandora.com
Inside Flap
HEADLINE:
Turn Up Your ROI
VISUAL:
Friends hanging out, listening to music, and having a good time.
COPY:
Pandora’s personalized environment, engaged audience and targeted ad solutions deliver results. Pandora has a proven ROI track record, whether your goal is higher engagement rates, a lift in brand metrics, or more in-store traffic.
With so many options for custom advertisements, Pandora’s capabilities can fit perfectly into your company’s marketing strategy.
Visit advertising.pandora.com to learn more about how we can help you to reach your marketing goals.
FOOTNOTE:
advertising.pandora.com
Back Cover
VISUAL:
Pandora logo
FOOTNOTE:
advertising.pandora.com