I completed a copywriting seminar at UC Berkeley Extension. For the final project, I chose to do a comprehensive campaign for Pandora Radio. Pandora Internet Radio is a music streaming and automated music recommendation service that utilizes a sophisticated algorithm and over 450 attributes to describe and organize songs. Pandora curates personalized playlists based on a user’s particular song or artist choice.

Screen Shot 2018-05-06 at 10.37.40 AM.png — Creative Brief

The project required extensive research on Pandora's business model. The objective of resulting copy is twofold: (1) to start midsize to larger businesses along the adoption process by raising awareness and interest, and (2) to provide a lead and sales generation tool. I received an A for my work. Click any of the images to read more:

Screen Shot 2018-05-06 at 10.37.58 AM.png — Sales Letter

Screen Shot 2018-05-06 at 10.38.39 AM.png — Email Blasts

Screen Shot 2018-05-06 at 10.38.58 AM.png — Sales Brochure

Screen Shot 2018-05-06 at 10.38.18 AM.png — Brochure Loose Inserts