Email 1
Subject:
How a small business boosted mobile device activity by 2,608%
Body:
Hi [Name],
Seeing is great, isn’t it? Griffin and Reed Eye Care of Northern California think so. They offer the latest procedures and precision technologies to fix up poor eyesight.
However, six months ago they were still struggling to expand their client base. Sales were down and their regular radio ads just weren’t bringing they were looking for.
Pandora put things into focus with geo targeting and mobile.
Pandora’s system eliminated guesswork by harnessing the power of geographic and demographic targeting. Griffin & Reed Eye Care leveraged Pandora’s Audio Everywhere platform to target adults 35+. Seeing an immediate boost in mobile visits to their site, they shifted their dollars to Pandora’s Mobile Audio platform and widened their audience pool to include adults 30+.
And just like that, Griffin & Reed saw a 2,608% increase in mobile device activity and 107% increase in tablet activity. LASIK evaluations went up 18% and surgeries increased 13%.
Things get better when you open your eyes to new opportunities.
To read the full Griffin & Reed case study and to find out more about advertising with Pandora, visit advertising.pandora.com. Until April 31st, 2016 Pandora Advertising is offering a 10% discount off the total cost of your campaign when you enter the code 50F13311 at the time of your inquiry submission.
Email 2
Subject:
A pop-up concert series to enhance brand image? It worked for Lexus.
Body:
Hi [Name],
When it comes to luxury car brands, credibility is everything. And slick ads on TV and in print just don’t work as well as they used to.
Why not an experiential event? It worked for Lexus.
Lexus used Pandora to target affluent consumers in the Los Angeles area, aged 25-44. Pandora found the top trending bands for that demographic and hired them for a concert series sponsored by Lexus.
Through Pandora ads, users of the desired demographic were invited to intimate concerts of the groups they loved. Each show took place in a different and unique venue: one was in an airplane hangar and another was in a museum. At each location Lexus’s brand and vehicle elegance were showcased.
Venues featured an interactive social photo booth, a fully branded step-and-repeat, and a beautifully staged car onsite with a product specialist there to educate guests on the new vehicle—and to collect their information for lead generation.
The results were huge for Lexus in the LA region. At the concert, 29% of attendees said Lexus was the top of mind auto brand. 23% said they were more likely to search for more information about Lexus. 49% of attendees said they would consider purchasing a Lexus—3x higher than those who did not attend. Similarly, attendees were 13% more likely to visit a Lexus dealership and 15% more likely to test-drive a vehicle.
Lexus and Pandora created an unforgettable experience for listeners while enhancing Lexus’s brand. The Lexus Pop Up Concert Series was so successful that Lexus decided to continue the following year.
That’s something to drive away with.
To read the full case study about Lexus and to learn more about advertising with Pandora, visit advertising.pandora.com. Until April 31st, 2016 Pandora Advertising is offering a 10% discount off the total cost of your campaign when you enter the code 50F13311 at the time of your inquiry submission.
Email 3
Subject:
Click . . . Click . . . POP! How Pandora’s branded radio boosted Kellogg’s Pop-Tart sales by 7%.
Body:
Hi [Name],
Teens are a pain, aren’t they? Attention spans of goldfish, always on their phones, never following the rules. Even if you get them to sit down and listen to you for a second, they’re still thinking about some meme or video game.
Also, it’s hard to stay relevant—they’ll probably tell you anything you like is “old people stuff”.
That doesn’t mean you can’t still get through to them. Kellogg’s Pop-Tarts did.
In just 8 weeks on Pandora, Pop-Tarts was able to boost sales 7%, boast a 3x ROI, and pick up 15,000 followers on Instagram and 31,000 on Twitter. They achieved 30 million impressions amongst their target audience—60% of whom were users listening on mobile.
How did they do this exactly?
They knew their audience and used the right tools. Teens pay attention to music. They care about self-expression, personalization and mobile.
Pop-Tarts used Pandora’s Brand Station Platform to create “Pop-Tarts® Crazy Good Summer”—an endlessly customizable station that focused on listeners 13-17 years old. Pop-Tart’s lined itself up with cool music for teens and brought life to the brand. A mix of audio and display media accompanied the station across web, mobile and tablet. This media didn’t just support the existing ads; it boosted excitement by supporting a concert series that featured several bands from the station.
Pop-Tarts didn’t need to work like a frustrated parent trying to make teens sit down and listen—with Pandora they created an experience that enticed them to tune in on their own.
To read the Pandora and Pop-Tarts case study and to get a free consultation on how to promote your business on Pandora, visit advertising.pandora.com. Until April 31st, 2016 Pandora Advertising is offering a 10% discount off the total cost of your campaign when you enter the code 50F13311 at the time of your inquiry submission.